Sociology is the systematic study of relationships among people. Sociologists investigate the structure of groups, organizations, and societies, and how people interact within these contexts. Skills in analyzing and interpreting information, planning and organizational ability, and an eye for detail are imperative. Sociologists may join as faculty in colleges and universities, teaching and advising students, conducting research, and publishing their work. Other than academics and research, they may enter the corporate world, on-profit organizations, and the government in market research, policy analysis, as consultants, and in administration. The job opportunities could also be in qualitative market research and analysis, survey research, and work in urban planning, community development, and criminology, in demographics and in politics.